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Mastering the Science, Art & Craft of Advocacy in the Millennial Age
6 CLE / 1 E - A National Speaker Seminar
OVERVIEW:
Enjoy professional development at its highest level in one stimulating, educational, enjoyable, and inspirational day. Join Dom Gianna, one of America’s most acclaimed seminar presenters, master advocates, and award-winning teachers of persuasion science and the craft of advocacy as he guides advocates through the worlds of persuasion science and advocacy that wins in any setting, whether it be trial, mediation, arbitration or deposition.
Mastering is a creative, unconventional, practical, non-stop, information-packed, and entertaining 1-day course in winning. Understand how people make decisions, to communicate with all the Generations. Dom’s “From Broadway with Love” takes you where he began his career and guides you to think and act like a Broadway director to make your story come to life. Learn how to create stories, “log lines” and “tag lines” for your cases that engage and stick and what “Sapiens” teaches us.
This program presents everything you need to effectively communicate with and persuade every generation at every step of your case. Learn the concepts of “Confirmational Bias,” “Selective Attention,” “Defensive Attribution,” and “Counter-factual Thinking.” Understand how to use attitudes, beliefs, values and experiences to shape an audience’s decision-making. Learn the Story Method of decision making.
In short, this seminar has it all.
Participants have called Mastering the Science, Art and Craft of Advocacy“incredible,” “inspired,” “thoroughly entertaining,” “100% instantly helpful,” and “eye-opening.” Dom’s concepts will help make you a top-level, winning advocate in mediation, trial, and arbitration.
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TOPICS
• Persuasion Science in the Millennial Age v. Newton’s Law
• “Audience-centric” advocacy and how to use it
• Millennials and Next Gens think how?
• Trials and depositions from a juror’s perspective –the Three C’s
• The ABC’s of Persuasion
• Finding the “Central Schema”
• It’s all about the Three S’s and the Mantra of 3
• Recognize and use the two phases of decision making
• Confirmational Bias vs. Selective Attention
• Winning is?
• How people attribute and apportion fault
• “From Broadway with Love” - the story Model of decision-making or, “Sapiens” in litigation
• The art of storytelling from playwrights, songwriters, and Broadway directors
• Win in the Beginning – by Winning the Beginning
• Create persuasive “log lines,” “tag lines,” hooks, and visceral themes
• Create a 60-second Persuasion-focused winning opening statement
• Why “the defense must never rest” – winning from dead last!
• From Cicero to DaVinci to Cousin Vinny to Orson Wells – what’s in common?
• The closing non-argument – a Poem for today
• A visit to the Algonquin Hotel with Hemingway and his friends
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NATIONAL SPEAKER:
Dominic J. Gianna
Aaron & Gianna, PLC, New Orleans
Dominic J. Gianna, veteran trial lawyer, Fellow of the International Society of Barristers, with a national practice and double award-winning veteran National Institute for Trial Advocacy Program Director and National Faculty member, combines modern persuasion science and the art of advocacy in a dynamic, fast-moving, enjoyable program that empowers advocates to win – in any setting! “Mastering” has been presented throughout the United States to rave reviews. Dom has over 150 trials under his belt and has participated in numerous focus groups and mock trials in some of America’s largest civil cases. He is recognized by his peers as one of the profession’s most dynamic, energetic and enthusiastic presenters and a master teacher, having trained, led and presented programs to over 20,000 lawyers throughout the English-speaking world. He has presented many seminars to New Jersey attorneys and always receives excellent reviews.
ICLEF • Indiana Continuing Legal Education Forum, Indianapolis, IN • Indiana's Premier CLE Provider
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