More on Goal Setting: Notes on Negotiation

More on Goal Setting 

Written by Marty Latz, Latz Negotiation Institute

The negotiation between Jeff Fisher, former head coach of the NFL’s Tennessee Titans, and the Miami Dolphins and St. Louis Rams regarding their vacant head coaching positions is another great example of the importance of considering your non-financial goals and interests.

Miami Herald columnist, Armando Salguero, writes that the negotiation isn’t only about Fisher’s compensation but also about his coaching staff budget.  Fisher is reportedly lining up an experienced and expensive staff.

Fisher is also negotiating who will have the final say over personnel decisions.  Tennessee owner Bud Adams reportedly made personnel decisions which Fisher opposed.

Finally, Fisher is also seeking to avoid a franchise move, and the resulting inconveniences, which he experienced twice when the Titans moved first from Houston to Memphis and then from Memphis to Nashville.

These last two interests reinforce another point from my last blog – learn from your past successes and mistakes.


Marty Latz is the founder of Latz Negotiation Institute, a national negotiation training and consulting company, and ExpertNegotiator, a Web-based software company that helps managers and negotiators more effectively negotiate and implement best practices based on the experts’ proven research.  He is also the author of Gain the Edge! Negotiating to Get What You Want (St. Martin’s Press 2004). He can be reached at 480-951-3222 or

ICLEF • Indiana Continuing Legal Education Forum, Indianapolis, IN

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